How To Become A Recognized Expert

Posted by:

Imagine for a moment that that all of your prospects called you. In fact, imagine that there was a waiting list of clients all of whom were eager and qualified, waiting to speak with you. The good news is, that this can be readily accomplished if you focus on one primary goal. Becoming one of the recognized experts in your field. And the even better news is that this isn’t terribly difficult, if you follow a well-tread process.

For the past two decades I’ve been fascinated ...

Continue Reading →
0

Becoming famous in your niche

Posted by:

Most every niche has a guru. An expert. Someone who people pay attention to. Why isn’t that person you?

Here’s what people miss…

It’s more than just your “solution” that gets attention. In fact nobody cares about your “solution” until you’ve established a level of trust and credibility.

So, suppose you call on me (assuming you can get to me) and say you want to meet. Why would I want to do that? Maybe you’re recommended by someone I know. That may ...

Continue Reading →
0

How To Stand Out From Your Competition.

Posted by:

Obviously I don’t know you.

I don’t know what your hopes and dreams are for your business.

However, since you’re reading this, I imagine that figuring out a way to stand out from your competition, is a topic you’re giving some thought to.

But…you’re probably also skeptical about whether this is something that you can do. Will the business branding strategies you decide on really work?

I understand.

Hardly any of us want to go around beating our chest and saying “Look at ...

Continue Reading →
0

CMOs as Thought Leaders

Posted by:

Lisa Nirell’s article in Fast Company on Why CMOs Have To Be Thought Leaders. raises some interesting thoughts on Thought Leadership and whether individuals within an organization should be visible beyond the corporate veil.

One can certainly make the argument that high levels of personal visibility of a CEO or company founder usually have great benefits. We’re interested in the personality, the back story and the opinions of the top leaders.

But what about for those who serve lower ...

Continue Reading →
0

Business Branding In Your Niche. How To Become a Thought Leader

Posted by:

OK…yesterday we talked about the first step in business branding and becoming a thought leader, which is to define WHO you want to target. We don’t have the marketing muscle or financial resources to become extremely well known to everyone, so we need to pick our targets carefully.

And remember…defining your target market as Small Businesses, CEOs, Corporations or Baby Boomers is going to make it VERY difficult for you to get the visibility you want.

CEOs…tough. CEOs of retail ...

Continue Reading →
0

How To Become A Recognized Expert: Business Branding

Posted by:

I think that most of us want to be well known for what we do. At some level we’d like to be a business celebrity or thought leader in of our field.

And the good news is that it really isn’t all that difficult to do (as long as you keep a couple of things in mind). Hopefully, by sharing with you a little bit about my journey, I can make your road to business celebrity status a bit easier.

As you ...

Continue Reading →
0

Branding Your Expertise

Posted by:

One of the continuing challenges facing most small businesses is, how to differentiate themselves from the competition?

Ultimately, branding your expertise is about influencing a particular niche that consists of those who can either hire you or refer you business. In this short video, I share with you marketing strategies for becoming a thought leader.

OTHER POSTS OF INTEREST
Using Stories To Attract New Business
Does Social Marketing Work In B2B ...

Continue Reading →
0

The Secret Power of Social Media as a Search Engine

Posted by:

I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

Continue Reading →
0

What’s Your Point Of View?

Posted by:

Well…it can’t be a complete surprise why so many experts just can’t seem to break out from the pack of whatever area of expertise their trying to break out of.

Sure they do good work. Clients like them (or at least think their adequate, or probably & most likely, inexpensive). But if truth be told, they’re one of many. Largely indistinguishable from all the others. And though they may fret and complain, and wish they were a true leader in their ...

Continue Reading →
1