Social Media For Providers of High Value Services

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Social media is a constantly moving target. What works today may, or may not, work tomorrow. So please keep today’s advice in the context that six months from now the social media world is likely to have changed.

That said, we’ve been doing a lot research, and spent a lot of money, to determine which of the social media platforms perform best for consultants, advisors and experts.

It’s become clear that the days of covering all the bases on social media have ...

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Marketing God: Churches turn to the web, social media to attract members

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One of the problems with many marketing and branding initiatives is the tendency to look at only what others in your industry are doing. I’ve found that the more we look at how other non-related fields are dealing with client attraction issues, the more we can create marketing programs that truly differentiate us from the competition.

Case in point, is religion, or more specifically, how churches are implementing marketing programs to attract new members. As competition grows, church marketing is increasingly ...

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Has Social Media Marketing Gone Mainstream? Results of a new study on client attraction strategies

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The answer is “Yes” according to b2b magazine. A recent study they conducted found that 47% of b2b companies involved in niche marketing, were heavily using social media as a key element. That’s a significant increase from the 28% who last year were engaged with social media. What this means is that social media has become the norm, and it’s now fully integrated into mainstream marketing activities of one of the most effective client attraction strategies.

So if you want more ...

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Does Your Strategy For Business Growth Really Depend On Making Lots More New Contacts?

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One byproduct of living in the social media age is what my friend Eric refers to as “Connection Envy”. For example, I was feeling quite proud of my 7000+ connections on LinkedIn, until I got an email from a friend who said that he was being limited by LinkedIn since he had passed the 30,000 connection mark.

I’ve given up on ever being uber-popular on Facebook. Aston Kutcher killed my competitive instinct for having friends, when he surpassed 1 million a ...

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Which of these companies really makes money?

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This is fun, especially if you’re the type of person (as I am) who wonders, Are these companies really profitable?

We’ve debated this over dinner and during breaks at mastermind meetings, but here’s the real scoop according to our friends at SEER Interactive.

Source: SEER Interactive | Embed this on your own website (FREE)

So now that we know how these companies ...

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The Secret Power of Social Media as a Search Engine

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I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

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Brand Building vs Building a Tribe

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The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

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The Future of Twitter. Will It Really Work For You?

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I’ve been reading with interest the opinions of marketers I respect such as Ryan Deiss and John Reese about social media and specifically, Twitter. Certainly the dust has not settled on whether it ultimately proves to be little more than a fad or if it manages to reinvent itself into something that actually has a workable application.

Because, right now, it’s a mess. The total tonnage of noise just overwhelms the system. Quite frankly if someone was responding to a tweet ...

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