Business Branding In Your Niche. How To Become a Thought Leader

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OK…yesterday we talked about the first step in business branding and becoming a thought leader, which is to define WHO you want to target. We don’t have the marketing muscle or financial resources to become extremely well known to everyone, so we need to pick our targets carefully.

And remember…defining your target market as Small Businesses, CEOs, Corporations or Baby Boomers is going to make it VERY difficult for you to get the visibility you want.

CEOs…tough. CEOs of retail ...

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What makes you unique?

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I’d just about finished the presentation. There was a long silence.

“OK. Fine. But, you haven’t told me what makes you unique,” my prospective client admonished.

“Unique?” I asked.

“Yeah, your edge.”

“My edge?” I asked.

“Yeah. What do you know that others don’t? What’s your insight? Perspective? You gotta have something, or else you’re just a big hunk of vanilla ice cream-just like everyone else.”

Obviously, I hadn’t told him anything worth listening to. It had all been, “This is who we are. This is ...

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