Since man started selling goods & services, success has hinged on The Big Idea. Unfortunately, few services companies embrace the concept of The Big Idea, and as a consequence tend to sound remarkably similar to their competition. Standing out, requires a Big Idea so let’s discuss how to create one.
(This is an interactive article-you’ll get a lot more out of it if you actually do the exercises.)
Big Ideas have at their root the customer or client. What’s the problem that ...Continue Reading →