Your welcoming video for your website

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Let’s talk about your website, and specifically the experience that people have when they first arrive.

Remember, one of the primary goals is to motivate visitors to join your community. In order to do that you lead a great lead magnet (free report, ect) and a welcoming video.

In this video we want to welcome people, communicate that we understand a problem they’re facing, and direct them to take action by downloading the free report. The goal ...

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Great headlines

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I love this recent ad campaign for Chevy trucks.

Perhaps you’ve been fortunate to see the insert that’s been appearing in a number of national magazines.

The thing must have cost a freaking fortune, since the insert contains a real live video (a know-a bit of a contradiction).

The headline for the campaign is Can a truck make your more handsome, more dateable and even smell better?

It’s fun and very attention getting.

Truth be known, the premise is a riff on an old Yiddish expression, “With ...

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