What Excellent Website Design Can Do For Your Brand

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As internet marketing consultants, primarily for companies offering high value services, our team spends a great deal of time working with our clients on the question, “What’s the purpose of your website?”

Although, seemingly a simple question, the answer can vary enormously and has a significant impact on the design, flow and overall visitor experience.

One client, rather unabashedly said that the purpose should be, “To impress the hell out of the visitor.” He went on, “We’re in a very high end ...

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Do Free Offers Still Work as a Marketing Strategy?

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For a long time one of the main beliefs in online marketing has been the importance of making a free offer on one’s website. Usually it’s some sort of report, white paper or video. Although today a large percentage of websites still make no offer at all (which is a huge mistake), the next-generation question is…should it be free?

Like with most things, there are pros and cons. Ultimately, the best decision for you will depend upon the goals you have ...

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