Developing Your Brand Identity

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Perhaps one of the larger challenges facing any consultant, expert or business owner is how to differentiate oneself from the competition. Far too often the focus is on “superior solutions”, which while potentially true, are really only known after the fact.

In other words, it’s hard to know whether your solution really is great until after I’ve worked with you.

Which doesn’t do us a lot of good when we’re prospecting for brand new clients.

Which, in turn, bring us to the topic ...

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Does this really work to drive traffic to a website?

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I was reading an interesting article on the five best ways to use social media to drive website traffic to a new site which reminded me that I’d prepared a short video on the topic not too long ago.

I’ll be the first to admit, there’s no shortage of thoughts around this topic, but call me old fashioned…I still believe that you’re not going to achieve a lot of success unless you take a building block approach to marketing.

What ...

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Why Your Website Isn’t Helping You Get More New Clients

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Here’s a quick exercise. Trust me, this will pay huge dividends if your goal for this year is to achieve rapid business growth.

Open up a new browser and head over to your website. Let’s take a quick look.

First question, what’s the overall impression once you see it? Does it reflect you or look pretty much like everyone else in your niche? Does it have an appropriate amount of elegance, pop and “cool”?

Next, does it convey the business problems, challenges ...

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