Perhaps one of the larger challenges facing any consultant, expert or business owner is how to differentiate oneself from the competition. Far too often the focus is on “superior solutions”, which while potentially true, are really only known after the fact.
In other words, it’s hard to know whether your solution really is great until after I’ve worked with you.
Which doesn’t do us a lot of good when we’re prospecting for brand new clients.
Which, in turn, bring us to the topic ...Continue Reading →