I’m a big believer in modeling your sales letters, webpages and emails after those that are very successful. Even if they’re not in the same industry as you. Here’s why.
Most of us can communicate something via the written word. My cousin Jack may spend 3 hours composing a simple email, with who-knows-how-many revisions, but he can get his basic point across (sort of).
However, that’s a cross country journey apart from being able to persuade someone to do something (like pay ...Continue Reading →