Copy These Sales Letters

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I’m a big believer in modeling your sales letters, webpages and emails after those that are very successful. Even if they’re not in the same industry as you. Here’s why.

Most of us can communicate something via the written word. My cousin Jack may spend 3 hours composing a simple email, with who-knows-how-many revisions, but he can get his basic point across (sort of).

However, that’s a cross country journey apart from being able to persuade someone to do something (like pay ...

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Developing Your Brand Identity

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Perhaps one of the larger challenges facing any consultant, expert or business owner is how to differentiate oneself from the competition. Far too often the focus is on “superior solutions”, which while potentially true, are really only known after the fact.

In other words, it’s hard to know whether your solution really is great until after I’ve worked with you.

Which doesn’t do us a lot of good when we’re prospecting for brand new clients.

Which, in turn, bring us to the topic ...

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An Interesting Marketing Website To Model

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I saw a mention of a website for the firm Capitalist Pig in a recent article in the Wall Street Journal and decide to pay a visit. I’m glad I did since it’s a very well designed website with a lot of marketing lessons everyone should be considering (regardless of what type of services you provide.) If you’re focusing on business growth, it’s worth checking out.

Visually the site does a very effective job of creating a great ...

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How To Drive Lots Of Free Targeted Traffic To Your Website

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I guess the title says it all.

The single biggest question people have is “How can I get more people to my website?” Naturally, traffic is only one part of the strategy for business growth (if people come to your site and simply bounce off, it’s a waste of time, money & effort) but despite that, this is the topic everyone focuses on when they’re attempting to get new clients.

So, in today’s video I show you precisely how to drive lots ...

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Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious ...

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Why Your Website Isn’t Helping You Get More New Clients

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Here’s a quick exercise. Trust me, this will pay huge dividends if your goal for this year is to achieve rapid business growth.

Open up a new browser and head over to your website. Let’s take a quick look.

First question, what’s the overall impression once you see it? Does it reflect you or look pretty much like everyone else in your niche? Does it have an appropriate amount of elegance, pop and “cool”?

Next, does it convey the business problems, challenges ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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Why Prospects Don’t Convert-Niche Marketing Strategies

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Few things are more frustrating than finally developing a system that attracts lots of new prospects, yet none of them turn into actual clients.

So today, I’d like to share a couple of thoughts that perhaps will be helpful. One is more tactical in nature, while the other may require a bit of a strategic shift. Both are worth thinking about.

Obviously, there are a host of factors that influence conversion, but I think that it’s important to recognize that simply driving ...

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What makes you unique?

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I’d just about finished the presentation. There was a long silence.

“OK. Fine. But, you haven’t told me what makes you unique,” my prospective client admonished.

“Unique?” I asked.

“Yeah, your edge.”

“My edge?” I asked.

“Yeah. What do you know that others don’t? What’s your insight? Perspective? You gotta have something, or else you’re just a big hunk of vanilla ice cream-just like everyone else.”

Obviously, I hadn’t told him anything worth listening to. It had all been, “This is who we are. This is ...

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A Marketing Stumbling Block

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I think there are a couple of stumbling blocks many people face when they’re considering implementing a marketing program.

Most are psychological, but one is more technical in nature. Let’s see what we can do to make neither of them a big hurdle that prevents you from actually implementing the marketing system you know you need in 2011.

(Because, as you well know, relying just on word-of-mouth and referrals for all your new business invariably leads to the “feast or famine” ...

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