Your welcoming video for your website

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Let’s talk about your website, and specifically the experience that people have when they first arrive.

Remember, one of the primary goals is to motivate visitors to join your community. In order to do that you lead a great lead magnet (free report, ect) and a welcoming video.

In this video we want to welcome people, communicate that we understand a problem they’re facing, and direct them to take action by downloading the free report. The goal ...

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What image are you projecting?

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Image.

How do others perceive you? How important is it?

Should you change your image?

Naturally, first, you have to know what your image is. That’s a bit more difficult than one might think-especially since you’re on the inside looking out, and your image is what people see when they look at you.

It’s a bit like the car you drive.

The impression you have of your car is mostly about the interior.

The impression others have is about the exterior.

And, of course, your image (especially in the context ...

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What’s Wrong With Your Website?

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It’s hard to find many people who are fully satisfied with their website. I talk with a lot of people about their marketing strategies, and when the topic gets to website design, I invariably hear, “Well we’re updating it.”

Even when they’re not.

Now granted your website may not be on the hall of shame at BoogerShame.com but a brief perusal shows that there are no shortages of mistakes one can make which turns your website into just another ...

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What Excellent Website Design Can Do For Your Brand

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As internet marketing consultants, primarily for companies offering high value services, our team spends a great deal of time working with our clients on the question, “What’s the purpose of your website?”

Although, seemingly a simple question, the answer can vary enormously and has a significant impact on the design, flow and overall visitor experience.

One client, rather unabashedly said that the purpose should be, “To impress the hell out of the visitor.” He went on, “We’re in a very high end ...

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Do Free Offers Still Work as a Marketing Strategy?

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For a long time one of the main beliefs in online marketing has been the importance of making a free offer on one’s website. Usually it’s some sort of report, white paper or video. Although today a large percentage of websites still make no offer at all (which is a huge mistake), the next-generation question is…should it be free?

Like with most things, there are pros and cons. Ultimately, the best decision for you will depend upon the goals you have ...

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Is Your Website Ready For Mobile? Mobile Marketing Tips

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My how the world has evolved in just a few short years. From desktop computers, to laptops, to ipads to phones…how we access the internet has changed dramatically.

Which is sort of a good news/bad news scenario.

The good is that I can go to your website virtually anytime from any of a number of devices.

The bad news is that your site may look pretty junky from a lot of them. Which is a huge shame, especially after you’ve put all that ...

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2 Questions Your Website Must Answer-A Strategy For Business Growth

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Your website needs to do a lot, but, most importantly, it needs to answer 2 questions.

When I visit, is it absolutely, crystal clear about…

*The problems you solve?
*The types of clients you help?

As an example…Go HERE

  • Who Do I Serve?
  • What Problem Do I Solve?
Now take a look at your landing page. Does it answer those two questions?

If not, that’s where you start. Remember,the beauty of the internet is also its weakness…speed. I can go to your website in ...

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