For a long time one of the main beliefs in online marketing has been the importance of making a free offer on one’s website. Usually it’s some sort of report, white paper or video. Although today a large percentage of websites still make no offer at all (which is a huge mistake), the next-generation question is…should it be free?
Like with most things, there are pros and cons. Ultimately, the best decision for you will depend upon the goals you have ...Continue Reading →