Do Free Offers Still Work as a Marketing Strategy?

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For a long time one of the main beliefs in online marketing has been the importance of making a free offer on one’s website. Usually it’s some sort of report, white paper or video. Although today a large percentage of websites still make no offer at all (which is a huge mistake), the next-generation question is…should it be free?

Like with most things, there are pros and cons. Ultimately, the best decision for you will depend upon the goals you have ...

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How To Triple Readership of Your Free Reports

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It’s one thing to offer a free report on your website in order to capture opt-in information on visitors. Unfortunately, it’s often an entirely different ballgame to actually get people to request and read it.

So let’s change that.

There are 2 things you want to focus on.

#1 is a great HOOKY HEADLINE. I’ve written about this extensively elsewhere.

#2…create content that’s interesting to read.

One way to do that is by using the Q&A model.

Think about all the reasons why people ...

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The Death Of Boring White Papers

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Jason Cornish was a habitually early riser. As a result, the offices of Wakeman Industries were usually dark upon his arrival. Threading his way through the warren of cubicles, softly lit by the morning sun, Jason stopped for a brief moment outside his office.

He’d left early the previous day-the unopened and unread mail still in a pile on the edge of his assistant’s desk. With a sigh Jason picked up the bundle and began to sort through it.

As the ...

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Questions About Attracting More New Clients

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In today’s video I answer some questions on using free reports for attracting more clients.

Questions From Gentle Rain Readers from Mark Satterfield on Vimeo.

Learn more about our Gentle Rain Done For You Marketing Program

Mark Satterfield, Gentle Rain Marketing — Author, Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click ...

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