Chapter One Sneak Peek of The One Week Marketing Plan:
There’s a rock in my pool room with the word “Patience” carved into it. I think my sensei gave it to me, or it could have been my wife, or my neighbor . . . apparently there’s a long list of people who feel this is something I need to work on.
If truth be told, I don’t think I’m alone. I imagine there’s lots of stuff you would do, if only it was simpler. Me too.
Unfortunately, simple answers usually only exist for simple problems. I’m sure there are exceptions, but I find that the more challenging the problem, the more we have to think “deep into the game,” as the chess masters say.
For example, let’s take the topic of getting more new clients. On the surface the answer should be simple. . . . Just ask them. “Hey you. I realize we’ve never met, and you don’t know me, but wanna buy my stuff?” Okay, perhaps we say it a bit more elegantly, but haven’t you been guilty of that?
I know I have. It’s what’s called selling to strangers. Does it work?
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