A Gentle Rain Reader writes…
Hi Mark-How frequently should I stay in touch with my prospects? I’ve heard all sorts of answers and would be interested in your perspective.
Also, if there any difference between autoresponder services? What should I look for?
Thanks, Jason Engles
My answer—
Frequency of contact is indeed a tricky subject for all the obvious reasons. Too little you’re out of sight/out of mind. Too much and you worry about being a pest.
My belief is that it is better to err on the side of more rather than less contact. Here’s my thinking.
The reality is that most of our messages get ignored. It’s not that your subscribers aren’t interested in you, it’s just that there is so much “stuff” being communicated. Way too much noise.
Thus, I think that that it’s best to communicate quite frequently, especially in the beginning when your name has not been cemented into your prospects mind. Thus, after a request for a free report or other offer I would send a message daily for the first 5 days. Then I might back off to once a week for at least the next 5 weeks. Ideally I think you should be communicating at least once a week, but if that just seems like way-to-much. once every 20 days is acceptable.
Regarding autoresponder services, you’re right there are lots and lots and lots of choices. Many of the services come with a lot of Bells & Whistles that you may never wind up using. I’d budget around $25-$30 per month for a good service. You can learn about the service I personally use and recommend to my clients HERE.
Hope this helps,
Mark
PS: As always if you have a question that you would like for me to answer please send it to me at mark@gentlerainmarketing.com Thanks!
Tags: business development, drip marketing, guerilla marketing ideas, internet marketing, lead generation, selling services
